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10 Most Popular Social Media Management Tools

If you are on the internet, you are likely to have a social media account as well. Today social media has made it easier and more effective to interact, listen and have collaborations with people. So if you are not managing your social platforms with a social media management tool, that needs to change today!

10 – Edgar

Edgar takes a unique approach to social media scheduling. In uses artificial intelligence to group your content into categories, it then assigns those categories different time slots and then posts your content according to those time slots.

The biggest drawback is that it only has these features available for an incredibly limited 3 social media platforms, Facebook, Twitter and LinkedIn.

09 – Crowdfire

This software developed itself from effectively a follow/unfollow bot into a full blown social media marketing strategist. These day, it doesn’t just automate following or unfollowing it can schedule and publish posts, but it is sorely lacking in features when compared to its competitors.

One great feature of Crowdfire is the auto-DM capability. This means you can greet new followers with a welcome message, with a link to your products or services which can obviously generate sales.

08 – CoSchedule

As its name suggests this social media management tool is very heavy on the scheduling side when it comes to features. The whole dashboard is a large calendar which allows you to schedule posts for months (and years) in advance.

The CoSchedule blog is actually one of the top marketing blogs around in its own right, so you know that the guys who created this software know what they are talking about.

07 – Agora Pulse

Agora Pulse is often described as Slack meets Hootsuite. Whilst this is still primarily a social media management tool, with scheduling, analytics, social listening, and engagement reports all available. This platform is famed for its team-working ability.

Great for agencies, this software allows individuals to be assigned specific tasks for specific social channels. It also has the ability to manage YouTube accounts which is not the case with of lot of the competitors listed here.

06 – Social Pilot

With a price point at $100 per month for up to 200 social media profiles this software is certainly good value for money. However, that price comes at a sacrifice, as it is missing many of the features of its competitors.

One thing in favour of Social Pilot is that it has an innovative dashboard which puts everything in one window pane, allowing to quickly analyse everything without having to constantly click in and out of different tabs.

05 – Sendible

Sendible was created with agencies in mind, so it’s a good choice if you are managing accounts of multiple businesses all at once. A cool feature of Sendible is you can set your best performing posts to be automatically re-added to the queue at a later date to continue its success.

It also includes a CRM feature which allows you to track your progress with potential clients through social media using this software.

04 – Sprout Social

At the more expensive end of the spectrum is Sprout Social, but that added cost does come with a massive range of features. It doesn’t just do scheduling, it has a wide range of monitoring and analytics too.

Although there are a huge range of features where Sprout Social falls down is the fact that it only caters for 5 social media platforms.

03 – Hootsuite

Probably the most well-known social media management tool on the market, Hootsuite was the first to accommodate the bulk scheduling which saves users so much time when trying to manage multiple social channels.

It also has a nice little hashtag listening feature for twitter, this allows you to form a feed full of tweets relating to one hashtag so you can then go and interact with users tweeting on that subject.

02 – Buffer

Buffer was one of the first on the scene for this market. Whilst at the cheaper end of the pricing spectrum for social media management tools, the price soon increases as you start to add more accounts and more features.

For instance, if you want to use its new reply feature which allows you to reply to your social media fans whilst remaining on buffer, you are looking at over $400 a month.

01 – PublBox

PublBox one of the newest kids on the block in the social media management game. It packs all of the usual features of a social media scheduler including the ability to manage up to 15 social media accounts all at once.

But where it stands out is with its content strategy features, you get your own personal content strategist and over 1,000 engaging templates to choose from to craft the perfect social media post.


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About Mysterious Everythings

Le Minh Hieu is a national-level weightlifter and a Singapore Weightlifting sports performance coach. Hieu's biggest passion is helping everyone find confidence, happiness, and health through fitness.